Charitable donations are a great way to put your resources to good use for a worthy cause. Whether you are an individual wanting to pay it forward or a business seeking to invest in the community, you want to make sure your donation goes as far as possible.
With a little strategy, you can maximize your charity donations. Here’s how:
- Do your due diligence – Any worthwhile charity will be happy for you to do your due diligence to research their organization’s structure, practices, and impact before donating your resources to their cause. Transparency is key to any organization’s integrity, so expect it from a charity before agreeing to give.
- Start local – You may be tempted to think that the bigger the charity, the farther your donation goes. While nonprofits with a national or global mission certainly have their place, local charities are a great way to maximize your charity donations. This is because your funds go directly to impacting your community, which ripples out into the world.
- Explore matching programs (or start one!) – Companies often have charitable matching programs where they will match your donation up to a certain amount. If you are a business owner, consider starting a matching program for your company. Not only does it positively impact employee morale, but it also maximizes charity donations at the individual and organizational levels.
- Consider sponsorships – Long-term, ongoing financial support is crucial for charities. Sponsorships are one of the best ways to maximize your charity donations because ongoing funding equals ongoing impact. Plus, local sponsorships reflect your generosity in the community, which boosts your brand identity. It’s a win-win!